The  Sports Bra Market, valued at USD 14.5 billion in 2023, is projected to reach USD 22.25 billion by 2031, growing at a CAGR of 5.5% during the forecast period from 2024 to 2031. This market research report offers an in-depth analysis of sports bras, including trends, growth drivers, technological advancements, and competitive landscape. Sports bras are essential for women engaging in fitness activities, providing support and comfort during physical exercise. The report also highlights key market players, such as Decathlon, HANESBRANDS, and Wacoal, and explores innovative features like smart bras and moisture-wicking fabrics.

A sports bra is a type of supportive undergarment designed specifically for physical activities. Unlike regular bras, sports bras offer additional support to reduce breast movement, minimize discomfort, and prevent injury during exercise. They are essential for women engaging in physical activities such as running, yoga, gym workouts, and other sports.

Here are key features of Sports Bras:

• Support: Sports bras come in varying levels of support—low, medium, and high impact—depending on the intensity of the activity.
  • Low-impact: For activities like walking or yoga.
  • Medium-impact: For cycling or hiking.
  • High-impact: For running or aerobics.
• Design: Typically, they are made without underwires (though some styles include them for extra support) and often feature wider straps and a racerback or crisscross design for better weight distribution and movement flexibility.
• Materials: They are usually made from moisture-wicking, breathable fabrics to keep the skin dry during exercise. Common materials include polyester, spandex, and nylon.
• Comfort: Sports bras are designed to reduce irritation and chafing, with soft seams and non-slip straps.
• Size Range: Sports bras come in a wide range of sizes, with some brands offering specialized fits for different body types, including larger cup sizes.         

Market Overview

The Global Sports Bra Market was valued at USD 14.5 Billion in 2023 and is estimated to reach at USD 22.25 Billion in 2031 growing at a CAGR of 5.5% over the forecast period from 2024-2031. The report would provide you with market size estimates both in terms of revenue (USD Million) and volume (Million Units) for the time period from 2022 to 2031. The report would provide various factors responsible for growth of the market across various geographies considered under the scope of the study. The report covers in-depth global and regional level analysis of various market segmentations based on Padding, Cup, Fabric, Distribution Channel, and Region.

Market Dynamics:

Below are the factors impacting the growth of Sports Bra Market:

• Increasing Health and Fitness Awareness
  • Rising Focus on Fitness: As more individuals prioritize health and wellness, the demand for activewear, including sports bras, has surged. Fitness trends, including gym workouts, yoga, and running, have expanded the need for supportive, functional bras.
  • Women’s Participation in Sports: Increasing participation in sports and physical activities, especially among women, has boosted the demand for high-performance sports bras.
• Athleisure and Fashion Trends
  • Athleisure Growth: The blending of activewear and casual wear (athleisure) has made sports bras a part of everyday fashion, driving demand beyond just fitness enthusiasts.
  • Style and Design Innovation: Companies are focusing on creating aesthetically appealing sports bras with features like vibrant colors, prints, and fashionable cuts, attracting a wider consumer base.
• Technological Advancements in Fabric and Design
  • Innovative Fabrics: The development of moisture-wicking, breathable, and stretchable fabrics enhances comfort and performance. These innovations address consumer needs for better support, durability, and comfort during physical activity.
  • Smart Bras: The emergence of smart bras equipped with sensors that monitor heart rate and breathing during exercise is gaining attention, providing a futuristic angle to sports bra design.

 Regional Analysis

Based on region, Global Sports Bra Market is classified into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America is divided into United States, Canada, and Mexico. Europe is bifurcated into Germany, U.K., France, Italy, Spain and Rest of Europe. The key country covered under Asia Pacific region includes China, Japan, India, South East Asia and Rest of Asia Pacific. Middle East & Africa is bifurcated into UAE, Saudi Arabia, South Africa and Rest of MEA. Finally, Latin America is divided into Brazil, Argentina and Rest of Latin America.

Competition Landscape

The report covers company profiles and competition analysis of major players operating under Global Sports Bra Market. The company profile section includes Company Overview, Financials, Business Overview, Recent Developments, Key Strategies, Product Mapping, Regional Presence, etc. Further, the competition analysis provides you with details about Competitor Overview, Market Share Analysis, Company Performance based on Various Parameters, etc. The major players operating in Global Sports Bra Market are Decathlon, HANESBRANDS INC, L Brands Inc., The Groupe Chantelle, Phillips-Van Heusen Corporation, Wacoal, LVMH Moët Hennessy, Triumph International Corp, Jockey, and Wolf Lingerie Ltd.

 Market Segmentation

The Global Sports Bra Market can be segmented on the basis of Padding, Cup, Fabric, Distribution Channel, and Region. Further, the report would provide a detailed analysis based on below mentioned market segmentation at the global as well regional levels.

 Global Sports Bra Market Scope: 

 Global Sports Bra Market, By Region and Countries:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South East Asia
  • Rest of Asia Pacific
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of Middle East and Africa
• South America
  • Brazil
  • Argentina
  • Rest of South America

 Reason to Purchase the Report:

• Latest trends in the market
• In depth market segmentation and cross regional / country analysis
• Market dynamics analysis including drivers, restraints and opportunities in the market
• Market sizing and segment analysis
• Competition Analysis including profiling of key market players
• Market share analysis and key strategies adopted by key players
• Recent developments and technological advancement by key players in the market
• Key takeaways from the research findings to take strategic decision in business needs